Does table tennis have the stupidest barriers from branding viewpoint ?
Posted: May 29th, 2026, 7:19 am
Barriers with just manufacturer's name or even just logo are incredibly stupid
OK Joola has abandoned table tennis for pickleball
So I understand if they make barriers for multi sports
But let us take Butterfly or Stiga
Their barriers are pure garbage from sports promotion viewpoint
When you just say Butterfly or Stiga , what does a non-player fan think when they look at it ?
They just see some obscure manufacturer logo which means nothing to them
For a struggling sport like table tennis this provides a poor subliminal messaging and perception engineering about the sport itself
Would it not be far better to say Stiga - Gold Standard of Professional table tennis or Butterfly - Professional Table tennis at its finest etc. etc.
So many slogans incorporating the word table tennis along with manufacturer name is possible.
OK Joola has abandoned table tennis for pickleball
So I understand if they make barriers for multi sports
But let us take Butterfly or Stiga
Their barriers are pure garbage from sports promotion viewpoint
When you just say Butterfly or Stiga , what does a non-player fan think when they look at it ?
They just see some obscure manufacturer logo which means nothing to them
For a struggling sport like table tennis this provides a poor subliminal messaging and perception engineering about the sport itself
Would it not be far better to say Stiga - Gold Standard of Professional table tennis or Butterfly - Professional Table tennis at its finest etc. etc.
So many slogans incorporating the word table tennis along with manufacturer name is possible.